If you are new to online marketing, you may feel that various marketing techniques seem not to work. The reason is that they take much effort and time before they get you clients, or before they make your site to rank well on search engines like Google, for your clients to find you. Nonetheless, they are as useful, but not as explainer videos. These videos are used on websites to explain your product or service and even the whole startup. As a rule of thumb, they need to be short and precise. When good practices are employed in their making, a startup is sure to benefit from increased site popularity and conversion rate, huge traffic, as well as search engine ranking.
That said, not all entrepreneurs after understanding the benefits of these videos to a site, they can’t avoid some few common mistakes when making them. These mistakes reduce the effectiveness of the video; however, the following article explains what mistakes you should avoid when creating the explainer videos.
a) Make them Short and Simple
Ensure the explainer video length is maximum 90seconds and cut down on fluff. Cut any out of content information and stick to the point. Be sure to only focus on the three weighty aspects of the product, service or business depending on the product or service and the type of your business.
b) Say How You Will Solve Your Audience’s Problems
Your audiences don’t stumble on your explainer video by accident, but rather because they are in search of a solution for their problem. A perfect explainer video needs to demonstrate to your audience that you are a perfect fit for solving their problems. They should be convinced that you are there to offer the much-needed help, rather than informing them of your products and services. In turn, they will have confidence in your site’s offering.
c) Make it Fun
An engaging and entertaining video best resonates with your audience of all calibers. Everyone, no matter what field they are love being entertained, therefore be sure to add something that is a little different to the explainer video works all the time. Include some humor, surprise or something weird in your explainer video. This makes your customers connect with your product and services best when amused by the video. A smiling customer is most likely to become your prospective customer and in the end a frequent client.