The explainer videos can be animated or live-action, they are fast-paced, feature a professional and appropriate voiceover, and are always to-the-point.
The purpose of an explainer video is to explain something, for example, your brand, your new product, how to use the product, your service, your new idea, and etc. It is like an ad, but it summarizes your entire business. The explainer videos explain who you are, what you do, what your products or services are, what the advantages are of using your products and services, and etc. You should include all of this information in one short, fun, and creative video.
You should use these videos any time you have got something that is unclear and requires explaining. Usually, the animated explainer videos are created to share a lengthy or complex idea or even an entire business. You shouldn’t create an explainer video for every single product you sell. If you want to make sure the viewers and your potential customers understand your offering you could apply an explainer video to each and every stage of the sales funnel. The first stage is the awareness stage, the second stage is interest stage, then it is the decision stage, and finally, it is the action stage.